Inspired by the piñatas of her childhood, Amirah Kassem sought to create a cake that burst with sprinkles and candy when she cut into it.
Her food-based installations have been exhibited everywhere from private settings at the Whitney Museum to 64-foot edible hallways at the Brooklyn Museum, while her fondant-free creations have also caught the attention of Vogue, Harper’s Bazaar, and her Cara the Unicorn creation was named Instagram’s “2017 Trend of the Year.”
She opened her first brick-and-mortar store in 2017, and has appeared on the Food Network, the Rachael Ray Show, and Late Night with Seth Meyers.