Evolving Vegan

Mena Massoud


$26.99 $29.99
Publisher: Tiller Press
ISBN: 9781982144562
Cover type: Hardcover
Publish date: 9/15/2020
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From actor and avid traveler Mena Massoud comes a collection of diverse, delicious, and accessible vegan recipes inspired from dishes all over the world, perfect for the aspiring vegan!

It’s safe to say that veganism is no longer just a trend. Lifelong vegans, part-time vegans, and the vegan curious are a diverse and eclectic group of people from all walks of life and backgrounds, and yet, there’s very little out there in mainstream media that reflects this new reality.

The Evolving Vegan cookbook celebrates both flavors and stories from a wide array of plant-based eateries all across North America, proving that a plant-friendly diet is truly accessible to all! Some of the recipes you will learn to make include:


-Sausage Shakshuka in a Skillet from the restaurant Chickpea in Vancouver
-Young Coconut Ceviche from the restaurant Rosalinda in Toronto
-BBQ Pulled “Pork” Jackfruit Sandwiches from the Butcher’s Son in Oakland, CA
-Indian Tofu Curry from The Sudra in Portland, OR
-Boston Cream Pie-Cake from Veggie Galaxy in Cambridge, MA
-Plus authentic Egyptian dishes from Mena’s mother, and many from Mena’s own SoCal home kitchen

Come travel with Mena to meet Cyrus Ichiza from Ichiza Kitchen in Portland, whose Taiwanese mother inspired him to share his Southeast Asian roots through authentically flavorful vegan dishes. Get a behind-the-scenes peek at the secrets of San Francisco’s Peña Pachamama, a Bolivian plant-based restaurant that serves national dishes like pique macho and aji de fideo.

Containing recipes from many different countries and cultures, and including helpful tips for lifelong vegans or flexitarians looking to expand their repertoire of vegan dishes, Evolving Vegan takes you on a food-based road trip to explore the vibrancy of veganism across North America.

Mena Massoud was born in Cairo, Egypt. At the age of three he immigrated to Toronto, Canada, with his parents and two sisters.

He is the founder of his company Evolving Vegan, which aims at making veganism accessible to all.

Mena has also launched his nonprofit, the EDA Foundation (the Ethnically Diverse Artists Foundation), and his production company, Press Play Productions, which is currently in development on several projects, including Evolving Vegan the series, which will document Mena’s travels as he searches for the best vegan establishments around the globe.

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