Scott Lively (aka The Beef Geek), president of PureLand America, left a successful career in the IT industry to found the U.S.’s largest organic beef producer, Dakota Beef.
Today, he oversees a broad portfolio of company and private label and brands—among them Nature’s Promise, Costco Kirkland Organic and Members Mark Organic, a product of Sam’s Club. A self-professed Beef Geek, he boasts that he knows every cut of beef as if he cut it himself.
He divides his time between Boston and Martha’s Vineyard, where he is owner of Martha’s Vineyard Sharks, a minor league baseball team. He writes at beef-geek.com.
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